Paid Search Manager
ARTEFACT
Shanghai
1天前

Who we are

Artefact is a new generation of a data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations.

We are proud to say we’re enjoying skyrocketing growth.

Our broad range of data-driven solutions in data consulting and digital marketing are designed to meet our clients’ specific needs, always conceived with a business-

centric approach and delivered with tangible results. Our data-driven services are built upon the deep AI expertise we’ve acquired with our 1000+ client base around the globe.

We have 1000 employees across 20 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets : State of the art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client.

Reports to

Senior Account Manager / Account Director

Role purpose

You will be responsible for managing the day-to-day client relationship and for the delivery of paid search projects for your clients.

You will manage a number of clients with a revenue totalling £250k, partnering with your clients to drive client strategy and account profitability and to grow your business by 20% year on year.

You will work with a cross-channel team, delegating work effectively to ensure it is always of the highest possible standard and to ensure client retention and satisfaction.

Client management

  • Manage the relationship between the agency and a number of paid search clients with a revenue totalling £250k.
  • Work with the Senior Account Manager and Account Director to develop a business growth plan for your clients, ensuring 20% year on year growth and a strategy plan for existing business that meets client needs
  • Ensure delivery against the agreed business growth and strategy plan
  • Maintain client retention and satisfaction, retaining 80% of your clients and maintaining a client satisfaction score of 8 / 10
  • Run monthly business reviews for each of your clients
  • Monitor paid search project performance, timelines and budgets and report on these regularly to the account director and the client
  • Manage the day-to-day relationship with clients, building and maintaining strong working relationships so that they trust and value your opinions
  • Liaise with clients regularly (responding to briefs, attending meetings, status reporting, information seeking, managing milestones and approvals)
  • Identify and resolve issues before they arise
  • Give good strategic advice to clients based upon previous experience
  • Manage and work collaboratively with cross channel teams to ensure the best result for your clients.
  • Paid search campaign strategy

  • Work with the Senior Account Manager / Account Director to optimise paid search advertising campaigns to maximise performance across common KPI’s ROI, CPA, COS, Revenue, Clicks and Impressions
  • Execute live changes on the search accounts, taking responsibility for the correct implementation of the changes and run regular checks to ensure a good status for all accounts at all times
  • Take responsibility via the Account executive team for Ad Copy, Keywords and search query reports.
  • Liaise with third party software providers as necessary for our clients
  • Conduct daily checks for your accounts to include :
  • budget report to check account spend against the allocated budget
  • search engine checks to ensure the account is online
  • audits to spot anomalies or potential issues
  • landing pages that are not working correctly resulting in URLs needing to be updated
  • changes in keyword performing to spot issues and opportunity for growth
  • Monitor and spot check use of trademarks on each engine according to the relevant trademark policy
  • Proactively maintain a full understanding of Paid search tools to develop the latest best practice to client campaigns.
  • These include but are not limited to : Google and Bing Paid Search, Marin, DoubleClick Search, Kenshoo and Microsoft Excel.

    Leadership & management

  • Ensure that everyone you manage has regular appraisals, clear objectives and a career plan to work towards and that they have the skills required to meet your client’s objectives
  • Essential

  • Three years’ paid search agency experience
  • Ability to multi-task in a fast-moving environment
  • Excellent project management skills, with experience of managing budgets, estimates and schedules
  • Strong client management skills with the proven ability to add value to clients
  • Strong problem-solving / troubleshooting skills
  • Advanced knowledge of Paid search tools and techniques
  • Advanced knowledge of Microsoft Excel and powerpoint
  • Advanced knowledge of one or more of these bid management tools : Marin, DoubleClick for Search and Kenshoo
  • Desirable

  • Management experience
  • Experience of running large budget accounts with monthly spend exceeding £250k
  • 申请
    添加至收藏
    从收藏夹中删除
    申请
    邮箱地址
    通过点击 "继续", 我 同意neuvoo处理我的信息数据, 并给我发送电子邮件提醒 详见neuvoo 隐私政策 。我可以在任何时候取消订阅。
    继续
    申请表