Senior Manager, Marketing, One East
Brookfield Properties
Shanghai, Shanghai, China

Purpose of the role :

Senior Manager is the key subordinator of the Complex’s Marketing Director. Support anchor tenants’ key marketing events.

Manage and lead agency to develop relevant campaign and event plan and execution, coordination with internal teams to ensure the high quality of deliveries.

Coordination on key community initiatives.

Responsible for :

  • Assist Marketing Director to develop annual marketing budget and forecast for the complex
  • Estimate and justify extra cost occurred from 3rd parties’ vendors
  • Work closely with Leasing teams on anchor tenants marketing events and activities
  • Act as the key contact representing Marketing for initial requests from external partners
  • Evaluate 3rd party partners
  • Explore synergy opportunities including community initiatives and 3rd party events to enrich onsite marketing programs and activities
  • Support anchor tenants’ key marketing events and activities including its move-in or grand opening ceremony
  • Manage and lead event agencies to develop respective strategies and execute plan to ensure marketing objectives are achieved
  • Qualifications / Experience / Skills

  • Bachelor’s degree, ideally majored in Marketing
  • 8+ years working experience, preferable in real estate development project, shopping malls or lifestyle retail brands
  • Experience in all kinds of campaigns and events, solid background of marketing campaign and events planning and organizing
  • Good verbal and written communications skills both in English and Chinese, problem solving.
  • Independent, reliable, creative, out-going and able to work under tight schedule.
  • Additional Information

    Key Result area :

    1, Manage and handle successful marketing campaigns and events which can help to drive traffic effectively.

    2, Support and contribute to the successful marketing events for Anchor tenants when they move-in or opening

    3, Build up close relationship with key marketing contact of anchor tenants

    4, Build up relationship with different 3rd parties to explore innovative marketing activities in the mall.


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