Sr. Data Analyst, Data Science
Thermo Fisher Scientific
Shanghai, Shanghai, CHN
  • In charge of digital campaign analysis, channel attribution, as well as e-commerce deep dive analysis, from customer, product line, revenue growth perspective.
  • Maintain positive communication with channel owner, including but not limited to web traffic monitoring, customer online behavior tracking, channel performance analysis, and delivering actional marketing strategy for channel owners
  • Analyzes online user behavior; identifies trends and provides recommendations to optimize spend and improve performance.
  • Focuses on solutions to optimize the customer journey to increase conversion rates

  • Collaborate closely with campaign design, customer experience, digital marketing channel teams to create analysis and reports to support goals and insights
  • Present campaign reports and deep dive insights to both internal and external teams, and optimize the results consistently
  • Ensures quality and integrity of reporting and marketing analytics
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