Marketing Manager
BeiGene
Shanghai KCC, China
5天前

BeiGene continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.

Job Description : Monitor, analyze and evaluate market trends, consumer behaviors and competitor activities to identify market opportunities for the product Plan and develop brand strategies and initiatives that are in line with the growth drivers and business objectives Develop and implement national promotional campaigns, materials and educational initiatives that are in line with brand strategies Work together with sales force, give clear market direction and guideline to sales team Develop critical relationships with national Key Opinion Leaders and other allied health care professionals.

Set up KOLs communication workshops to understand the patients / physicians insights. Collaborate with cross function teams, particularly collaborate with medical team to develop, integrate and implement operational plan to make sure the brand strategy alignment, GA team to develop the communication material and lobby experts for market access success Provide product knowledge to internal clients.

Develop and monitor budgets and forecasts Qualification Required : Bachelor degree or above, medical or related majors preferred Above 3 years working experience in pharmaceutical industry in sales and marketing, at least 2 years (PM) / 4 years (SPM) / 5 years + (GPM) experience of pharmaceutical product management Good Customer Insight including understanding customer needs, behaviors, motivational drivers Product and Industry / Environment Knowledge Be able to collect and analyze data Good capability in strategic thinking / planning Be able to engage and influence internal and external stakeholders to change perception or obtain commitment Proficient in oral and written communication (English) and good MS Office Follow Us on MoSeeker!

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