B2B Marketing Specialist
SAS Institute Inc
Beijing, China
4天前

Are you a problem solver, explorer, and knowledge seeker always asking, What if?

If so, then you may be the new team member we’re looking for. Because at SAS, your curiosity matters whether you’re developing algorithms, creating customer experiences or answering critical questions.

Curiosity is our code, and the opportunities here are endless.

What we do

We’re the leader in analytics. Through our software and services, we inspire customers around the world to transform data into intelligence.

Our curiosity fuels innovation, pushing boundaries, challenging the status quo and changing the way we live.

What you’ll do

We’re looking for a dynamic B2B marketer to join a growing inhouse team and help drive our GTM and event marketing efforts across China.

You will :

  • Align the strategic marketing plans around a key initiative, product line, business unit and / or beacon account to SAS’s overall sales and marketing strategy.
  • Develop and execute integrated marketing campaigns associated with generating leads and building awareness, and may be involved in increasing renewal revenue at each stage of the customer journey.
  • Work with internal and external teams to develop a comprehensive go-to-market (GTM) plan that includes a variety of content, events, email, social media and innovative campaign approaches.
  • Facilitates meetings and discussions with an extended team of channel specialists, content marketers, subject matter experts and other constituents to define the appropriate marketing channels and strategies associated with the goals of the go-to-market plan.
  • May solicit input and feedback through direct interaction with Customers or Partners for a greater customer focus.

  • Liaise with multiple organizations across SAS, including the product line, business unit, and other countries or regions to represent the go-to-market plan and gather feedback to drive the planning process.
  • Measures and reacts to success metrics, performs actionable analysis and makes data driven decisions to improve outcomes and ROI.
  • May leverage, enhance and (where applicable) adapt corporate marketing initiatives to be regionally messaged and relevant in order to ensure the right message is delivered to the target audience at the regional level.
  • What we’re looking for

  • 5+ years of proven experience in a marketing capacity in the B2B or technology industry.
  • Considerable knowledge of marketing concepts including content, digital, events, social and email strategies and business-to-business acumen.
  • Ability to understand and translate complex technical information to internal and external audiences.
  • Strong written, verbal, and visual communication skills, with the ability to effectively communicate with a wide variety of audiences.
  • Excellent organizational, project management and facilitation skills.
  • Solid analytical abilities and data-driven decision making.
  • Bachelor’s degree, preferably in Business, Marketing, Computer Science, or related discipline.
  • Full proficiency in Chinese; fluent English skill advantageous.
  • You’re curious, passionate, authentic and accountable. These are our values and influence everything we do.
  • Why SAS

  • We love living the #SASlife and believe that happy, healthy people have a passion for life, and bring that energy to work.
  • No matter what your specialty or where you are in the world, your unique contributions will make a difference.

  • Our multi-dimensional culture blends our different backgrounds, experiences, and perspectives. Here, it isn’t about fitting into our culture, it’s about adding to it - and we can’t wait to see what you’ll bring.
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