This position is responsible for assisting in the development and management of digital media buying, social KOLs, and company official website.
Assist in Digital Media Advertising planning, negotiations, and execution.
Assist in digital media planning & especially look after search programs
Assets request and creative allocation
Work with Marketing & PR on copy development and translation
Digital performance tracking and KPI evaluation
Digital media execution
Competitors media buying tracking and industry digital advertising trends monitoring
Assist in earned social media platform management to support campaign amplification and enhance IWOM.
Manage KOL agency on social platform to generate social buzz
party social platform amplification targeting 5-6 campaigns a year
party post release feedbacks with KOLs.
Maintain KOLs list to continuously build brand desirability on social platform.
Manage China official website
Work closely with global and regional team at a timely base.
Review content calendar and suggest localized contents and copy translation.
Work closely with local merchandise team for product selection.
Work closely with Marketing and PR teams to achieve consistency in translation.
Marketing EDM Management and Planning
SKU selection and closely work with merchandise team on sales trend forecast
3-5 years of solid digital marketing or brand marketing experience, in luxury, prestige beauty or FMCG industry is a plus.
Solid digital media buy planning and negotiation experience.
Strong creative execution including design & copywriting experience especially in social & brand website
Strong luxury category insights & relations with social KOLs and key digital media titles
Good at campaign execution
Highly organized and business oriented
Sound understanding and insight on digital dynamic in China market
Proactive, enthusiastic, committed with a can-do attitude
Bachelor degree, good analytical skill and team work spirit
Fluent in written and spoken English is a must