Digital Marketing Executive
TIFFANY AND CO
Shanghai, Shanghai, CHN
4天前

Overview

This position is responsible for assisting in the development and management of digital media buying, social KOLs, and company official website.

Responsibilities

Assist in Digital Media Advertising planning, negotiations, and execution.

  • Assist in digital media planning & especially look after search programs
  • Assets request and creative allocation
  • Work with Marketing & PR on copy development and translation
  • Digital performance tracking and KPI evaluation
  • Digital media execution
  • Competitors media buying tracking and industry digital advertising trends monitoring
  • Assist in earned social media platform management to support campaign amplification and enhance IWOM.

  • Manage KOL agency on social platform to generate social buzz
  • Execute 3
  • party social platform amplification targeting 5-6 campaigns a year

  • Monitor 3
  • party post release feedbacks with KOLs.

  • Maintain KOLs list to continuously build brand desirability on social platform.
  • Manage China official website

  • Work closely with global and regional team at a timely base.
  • Review content calendar and suggest localized contents and copy translation.
  • Work closely with local merchandise team for product selection.
  • Work closely with Marketing and PR teams to achieve consistency in translation.
  • Marketing EDM Management and Planning

  • Creative selection
  • SKU selection and closely work with merchandise team on sales trend forecast
  • Copy translation
  • Qualifications

  • 3-5 years of solid digital marketing or brand marketing experience, in luxury, prestige beauty or FMCG industry is a plus.
  • Solid digital media buy planning and negotiation experience.
  • Strong creative execution including design & copywriting experience especially in social & brand website
  • Strong luxury category insights & relations with social KOLs and key digital media titles
  • Good at campaign execution
  • Highly organized and business oriented
  • Sound understanding and insight on digital dynamic in China market
  • Proactive, enthusiastic, committed with a can-do attitude
  • Bachelor degree, good analytical skill and team work spirit
  • Fluent in written and spoken English is a must
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