POSITION SUMMARY :
To maximize business opportunities for the accounts across all Cepheid products of Shanghai. Build and own the relationship of key customers, KOLs and clinicians on behalf of Cepheid.
ESSENTIAL JOB RESPONSIBILITIES :
Responsible for the fulfillment of revenue target of Shanghai and business goals setup for key accounts.
Host academic conference by coordinating with customer and Cepheid requirements.
Work with Application and Marketing team of Cepheid to develop added value packages to increase customer loyalty and maximize business potential
Maximize business opportunities and grow revenue across the product portfolio for the Shanghai’s wide key accounts (Hospitals, CDC, Government Laboratories, Independent Labs., etc.)
Develop Key Opinion Leaders for each product portfolio by proactive communication on product and technology, regular & frequent sales visits and marketing & academic programs or specific clinical evaluation projects.
Identify Key Account’s current and potential spend and strategic value
Develop Partnerships and long-term relationships with existing and new key customers
Manage tender process and submissions in key accounts and be an active coordinator among Cepheid, customers and distributors.
Monitor and report on competitor activity and market trends in Shanghai.
Play an active role in the establishment of key reference sites and training center.
Participate in Application, Sales and Marketing programs as required
TRAINING RESPONSIBILITIES : (REQUIRED)
Complete all assigned and required training satisfactorily and on time
For people managers, ensure your associates attend and complete all required trainings satisfactorily and on time.
MINIMUM REQUIREMENTS :
Education or Experience (in years) :
Minimum of 1 years value-based sales experience in MNCs of medical device or pharmaceutical industry, large capital and / or clinical diagnostic systems selling experience will be a plus.
Bachelor’s degree is mandatory
Knowledge and skills :
Excellent understanding of hospital customer and / or Govt. department purchasing process
Good knowledge of the Cepheid product portfolio and the related market
Excellent professional selling skills to laboratory doctors, clinicians and healthcare professionals.
Track record in meeting sales targets and project deadlines
Ability to work as a member of a multifunctional nationwide team
Strong interpersonal communication and organizational skills and planning ability.
Outstanding sales and scientific skills used in the delivery of healthcare solutions
Experience in key account management concept, process and skills.
Strong execution ability in the field and is willing to frequent travel
Good team player with open mind, self-motivation. Creative but result oriented and can work under pressure with optimistic.
Proven networking and communication skills
Proficient in both mandarin and English
PREFERRED REQUIREMENTS :
Master’s degree in laboratory / clinical medicine, microbiology, biochemistry / chemistry is preferred.
The statements in this description represent typical elements, criteria and general work performed. They are not intended to be an exhaustive list of all responsibilities, duties, and skills for this job.