E-commerce & O2O Operation Manager
Total
SHANGHAI, China
2天前

Job Description

  • Strictly comply with Total policies about HSEQ and code of conduct
  • Build up Total MS China (including TLC, TPS, TFW) e-commerce strategy with support of affiliates, and make long term plan to achieved the aligned target
  • Develop e-commerce annual action plan and online selling mechanism (seasonality campaign, sales offer, cross channel / cross affiliates products sales offer), drive the agent / customers to achieve the sales targets and business objectives
  • Lead integrated TP daily management to control overall service quality, campaign execution, guarantee customer satisfaction and deliver sell-out turnover target
  • Lead to coordinate the cross-affiliates cross-selling to achieve sales target of volume and GMVC
  • Initiate and support affiliate on negotiation with TP selection through tender, and align sell-in target, facilitate sell-in order with each affiliate with no delay for stock and selling online.
  • Negotiate and daily interface with major online platforms (Tmall, JD, PDD) to maintain good relationship and allocate more resource to support Total E-commerce and O2O business
  • Price monitoring and performance benchmark with competitors and share to TLC AO RTM, TFW MKT, TPS MKT to balance the price conflict with offline channel.
  • Cooperate with affiliates to initiate sales activities, promotion plan and share plan / activities on monthly basis for further enhancement;
  • Cooperate with affiliates to ensure Harmonize with offline distribution channels to avoid creating conflicts; well design the online sales, take actions to improve customer experience for Total brand.
  • Cooperate with affiliates to ensure that stringent quality checks are duly implemented on any product sold in our digital stores
  • Collect information of so called big data , use the data and digital tools for precision segmentation, and smartly utilizing A&P budget with tailor-made sales plan and execution
  • Control the e-commerce A&P expenses within budget
  • Monitor e-commerce marketing trends, and major competitor online sales activities, timely upgrade e-commerce strategy and tactics.
  • Candidate profile

  • Bachelor degree or above in business, marketing, or related disciplines
  • Rich knowledgeable in e-commerce, 5+ years managerial position in international company
  • Good marketing sense in e-commerce, understand online shopping customer behavior, able to identify the target segment of the online customers
  • Sound commercial skills; Able to initiate the business development strategy and tactics with good strategic thinking and analytical skills
  • Good communication and interpersonal skills
  • Result oriented, skillful in driving counterpart teams towards the business goals and with strong team spirit
  • Self-motivated, able to work under pressure
  • Sound leadership quality, able to lead cross functional teams
  • Excellent both in oral and written English and Mandarin

    IS Digital

    Region, department, area

    Regular position

    Experience level required

    Marketing & Services

    About us / company profile

    In the 1980s, Total became the first IOC to undertake offshore exploration in China. We have since become a key partner of the country's energy industry, engaged in exploration and production, refining and chemicals, marketing and services, and New Energies.

    We forge win-win partnerships based on sharing technology and know-how and developing business opportunities with Chinese partners, both here and globally.

    Total China welcomes the talents who are looking for challenges and opportunities.

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