职位概述
负责戴尔笔记本 / 显示器及配件产品在天猫的活动策划执行 媒体投放优化 数据分析汇报等线上工作
职位需求 : 活动策划执行
活动策划执行
1.电商日常销售规划管理及执行
2.新品上市活动规划管理及执行
3.大型促销季活动策划管理及执行
4. 异业合作的策划及执行
媒体投放优化
1.电商媒体预算规划管理及执行
2.通过多种媒体渠道和手段提升媒体投放的有效性
3.内容营销的策划管理及执行
4.媒体投放素材的管理和优化
数据分析汇报
1. 广告投放结果分析输出,优化改进
2. 流量相关数据管理及分析和改进跟进
3. 平台及市场及竞争分析
4. 日常业务相关汇报
5. 产品销售表现管理及优化改进
6. 通过和客户数据部门深入合作 共创数据挖掘项目 通过消费者和品类洞察辅助决策
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