(Ass.) PR Manager

Role Mission :

To build crocs brand through maximizing brand and product exposure and positive free publicity by co-recommending, co-planning and executing public relations initiatives and brand events.

He / She will achieve this mission by

  • Pro-actively co-developing and recommending PR strategies and its derived programs.
  • Co-planning and overseeing the development, preparation and implementation of a variety of public relations campaigns.
  • With direct reports, pro-actively maximize brand and (new) product exposure and opportunities for positive free publicity for crocs while maximizing integration with other elements of the marketing mix.
  • Key Process Accountabilities

    1. PR Management

  • Manage the execution of related PR activities such as press conferences, interviews and advertorials that maximize brand and product exposure and creates opportunities for positive free publicity.
  • Establish & maintain good relationships with key Chinese media that will ultimately allow crocs to effectively and efficiently communicate our core concept messages, product information as well as event news.
  • Supervise the PR agency to plan and execute PR activities to maximize their quality service provision.
  • Co-develop monthly China PR Summary that recaps recent PR activities & article clippings.
  • Manage sourcing of all (locally produced) PR & Event material at the lowest price while still maintaining good quality and standards
  • 2. PR Planning

  • Pro-actively co-develop PR strategies, plans and brand events.
  • Create comprehensive action plans for all related PR projects.
  • Work with cross-function teams and 3rd party to ensure effective event operation and success, including budget control, fashion show present and based on the business priority
  • Remain up to date on the fast growing China Media Environment
  • 3. Financial

  • Follow the PR budget as set according to the marketing plan.
  • Negotiate and develop relevant project quotations with PR agency / vendors and media.
  • Assist in suggesting future PR budget.
  • Deliverables and Indicators (KPIs)

  • On time launch of assigned campaigns / projects
  • Quality of related campaign PR plans & execution
  • Integration of PR activities with other disciplines
  • Improved Brand Strength
  • Job Requirements :

  • Education : Bachelor degree or above
  • Experience : Minimum 6 years relevant experience
  • Knowledge :
  • At least 3 years’ experience in PR department of a multi-national, or in a 4A’s PR agency that has a strong presence in China
  • Has strong relationship with media in China
  • Strong business sense and logical thinking
  • Good command of spoken and written English & Chinese
  • Interpersonal Skill
  • Excellent communication, writing, presentation, teamwork and relationship building skills are critical
  • Passionate, responsive strong willingness to learn and hard working
  • Work under pressure Travel Requirement As required
  • Key Role Dimensions :

  • Internal :
  • Country related department
  • Regional Marketing team
  • External :
  • Commercial service provider
  • 申请
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