Brand Director, Verzenio
Eli- Lilly and Company
上海市
3天前

Responsibilities

Brand Strategy Development and Implementation

  • Develop brand and launch strategy, lifecycle management
  • Champion cross-function collaboration and global team partnership
  • Make strategic decisions on brand investment through multi-channel engagement to deliver exceptional customer experience
  • Identify and deliver critical measures for brand equity and brand tracker
  • Thought Leader Management

  • Identify, engage and gain endorsement of thoughts leaders in breast cancer areas
  • Gain deep customer insights to guide brand strategy
  • Provide engagement solutions for thought leaders
  • Coordinate cross-functional resources to address unmet needs in an integrated approach
  • Solution Management

  • Lead teams to deliver positive customer experiences through solution design and execution
  • Conduct brand campaigns to shape a positive environment
  • Team Management

  • Lead affiliate core brand team with effective communication and operational efficiency.
  • Establish brand teams and develop solid marketing capabilities
  • 基本资格要求

    Qualification / Requirements

  • Experiences requirement :
  • At least 5+ years product management / marketing experience
  • New product launch experience
  • ONC / Breast cancer experience is highly preferred
  • Education : Bachelor and above degree
  • Language : Fluent in English and Mandarin
  • Other Qualifications
  • Desirable skills / Characteristics

  • Ability to lead and influence at all level of the organization, upwards and downwards
  • Ability to function with level of autonomy, self-starter
  • Stature to challenge and influence
  • High results orientation and sense of personal accountability
  • Vision to lead a team
  • Excellent communication and cross-functional skills
  • 2020-09-29

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