Innovation Marketing Manager Kitchen Appliances & Coffee
Shanghai, CN
source : DirectEmployers Association

null In this role, you have the opportunity to you have the opportunity to advance your career in a dynamic environment and contribute to fundamentally improving people's health & well-being, through meaningful innovation.

You will develop the product roadmap, manage the portfolio and drive the definition, development and introduction of products that bring ever-more rewarding and enjoyable experiences to consumers by meeting their needs.

You are responsible for + Develop a deep understanding of local consumer & shopper insights, market trends and the competitive landscape.

Translate these insights into winning local propositions.+ Feed the global and local innovation pipeline with local consumer insights, tailor global innovations with local propositions and messaging, explore new value spaces and help shape up the future portfolio.

  • Define the product roadmap : Identify opportunities for the business, translate the needs of the business to product cadence.
  • Use data analysis to construct the business case to support decision making.+ Develop connected propositions that are relevant for consumers in China.

  • Manage the market introduction process for new launches.+ Maintain the Philips digital recipe platform and provide inputs for the roadmap.
  • Monitor and discuss product business performance on a regular basis with the China Kitchen Appliances & Coffee team.+ Collect consumer feedback e.
  • g. via online reviews to drive continuous improvement.+ Build and maintain extensive relationships with key stakeholders including retail customers, innovation centers, global consumer marketing, Design, market intelligence and local Management Team.

  • Always act with integrity and follow the Philips Global Business Principles. You are a part of + As an Innovation Marketing Manager, you are part of the Philips China Kitchen Appliances & Coffee team.
  • Philips is the leading Western brand in small domestic kitchen appliances in China and offers a broad portfolio for both Chinese and Western style of cooking, including Airfryer, blenders, juicers, rice cookers, noodle maker, kettles and toasters.

    Philips has its own digital food and nutrition platform. Philips has a long history of innovation in coffee appliances and is the leading brand in fullautomatic coffee machines for whole coffee beans in China.

    Our innovation centers for Kitchen Appliances and Coffee are based in China, the Netherlands, Austria, Italy, India and Brazil.

  • To succeed in this role, you should have the following skills and experience + Minimum 5 years of experience in the field of consumer marketing or product management.
  • University degree with Business / Strategic Marketing direction.+ Experience with translating market research and shopper insights into product concepts and new propositions.
  • Experience with product development and product launches.+ An outgoing personality who is persuasive in communication, has ability to collaborate effectively with and manage stakeholders.
  • An organizer with excellent planning & organizational skills, being able to prioritizeand manage both short term and long term tasks / priorities and stress resistant.
  • A driven, solution-oriented, analytical candidate, who is a quick decision-maker.+ High affinity with cooking and coffee and (digital) innovation+ Excellent fluency in written / spoken Chinese and English.
  • In return, we offer you We offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

    Our benefits are very competitive and designed around your preferences : + A market conform salary+ A variable bonus based on both Philips results and personal performance+ Convenient working conditions in office+ Extensive set of tools to drive your career, such as a personal development budget, free training and coaching+ Attractive collective health insurance package+ Opportunity to buy Philips products with discount+ Healthy work-life balance Why should you join Philips?

    Working at Philips is more than a job. It's a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum .

    Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .

    To find out more about what it's like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog .

    Once there,you can also learn about our recruitment process , or find answers to some of the frequently asked questions .


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