Regional Field Marketing Manager
Irdeto
Beijing
2天前

Irdeto’s vision is to become the most trusted and admired company in digital platform security. We serve the world’s leading creators and distributors of video entertainment and are their trusted partners in enabling their business models and in protecting the creative processes that make their businesses successful.

We have gone beyond media to apply our technologies to secure digital assets and enable business models for the Internet of Things world.

Reporting to the Head of Marketing, the Regional Marketing Manager will become the marketing lead for their region. You are responsible for planning and executing multi-pronged regional marketing programs across several key industries in which Irdeto operates to help create awareness, generate leads and influence the customer journey.

You will also support customer nurturing activities. The position requires someone who is quality driven, is extremely detail oriented and continually strives to improve effectiveness and results through measurement.

The position will also require someone who is innovative, agile, positive, can work under pressure and keep a sense of humor.

The ability to work effectively with a wide variety of people, understand their requirements and deliver actions and coordinate efforts across departments is essential.

You will work closely with the regional sales + partner teams, product management, and the greater marketing team to deliver effective marketing programs that meet corporate and regional objectives including helping accelerate customer adoption of Irdeto’s solutions, products and services.

As Regional Marketing Manager, you will be the primary interface into the regional sales team and will develop and deliver regional marketing programs including but not limited to tradeshows, seminar events, direct mail, email blasts, webcasts, and podcasts, gifting and a number of digital initiatives..

Primary Responsibilities :

  • Become a key member of the regional sales + partner team, understanding their business objectives as well as local market drivers, customers and needs
  • Build solid relationships with regional account managers to become the go to’ marketing resource in the region
  • Develop in-depth product and services knowledge for the region, and conversely, be the primary point of contact for product information from the field back to Irdeto
  • Liaise with global marketing team to communicate needs and requirements in order to fulfil your regional plan
  • Create and drive multiple regional campaigns, using global resources as well as your own expertise to deliver on activities targeting customers, partners and prospects
  • Extend global campaigns with regional tweaks as appropriate
  • Determine ROI for each campaign; track, measure and report internally on effectiveness
  • Analyze data to drive marketing decisions and spend within the region
  • Bring creativity, innovation and a regional flare to marketing; determine best practices in your region, sharing in global synergies as appropriate
  • Participate in any internal meetings as required
  • Required experience :

  • Significant marketing communications experience
  • Proficient in campaigns with many different tactics
  • In-depth knowledge of the latest methods, trends and technologies for advanced marketing communication activities, including social and digital media
  • Proven experience in developing and delivering complex marketing plans + strategies, to a geographically and culturally diverse audience within a region
  • Ability to critically analyze data to influence and drive marketing activities and spends
  • Able to communicate effectively and efficiently across all levels of seniority in a complex global environment
  • Proven ability to successfully manage complex projects and programs on time and on budget
  • Excellent writing skills in drafting, proof-reading, editing etc.
  • Bachelor’s degree or equivalent
  • Required skills :

  • Excellent written and verbal (English) and interpersonal communication skills; proficiency in any regional language considered an asset
  • Familiarity with the region geographically and culturally in order to build meaningful relationships with sales, customers, partners and prospects
  • Excellent ability to work cross-functionally and build internal partnerships with key stakeholders
  • Ability to sell’ ideas internally in order to influence others not under your supervision in order to meet your deliverables
  • Proactive, confident and effective in a dynamic, technical environment
  • Attention to detail in drafting communications materials, in administration and follow-through
  • Focused on outcomes - highly organized, able to multi-task, quality of output
  • Team player, able to collaborate and partner effectively
  • Proficient user of MS Word, Excel and PowerPoint, MS Outlook
  • Fluent in Marketing Automation Platforms (Pardot, etc)
  • Why join Irdeto?

    We are on a mission to build a secure future, where people can embrace connectivity without fear. Our lives are increasingly connected.

    At Irdeto, we enable people and companies to experience connectivity effortlessly by protecting them from cyberattacks. Security is the enabler of the connected world we live in.

    Our solutions and services ensure that you can enjoy the latest video games, the best blockbuster movies and your favorite live events.

    And it does not stop there; our technology also secures connected transport and IoT connected industries just to name a few.

    With 50 years of expertise in security, we protect over 5 billion devices and applications for some of the world’s best known brands.

    What do we offer you?

    At Irdeto, we know that it is the people who make our company a success. We encourage personal and professional growth and success among our globally diverse workforce by offering :

  • Competitive remuneration and benefits
  • Career and personal development opportunities
  • Flexible working spaces in state of the art offices
  • A focus on collaboration, creativity, health and happiness
  • Working for a truly global company with offices in 15+ countries
  • With 50 successful years of business innovation behind us, Irdeto is a solid company to join. We are looking for people who are energetic, dynamic and driven to be part of our community.

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