Onco&NS-Brand Manager-
Genzyme
Shanghai
1天前

KEY ACCOUNTABILITIES : Product portfolio

Product portfolio

  • Develop strategies for the products, set objectives and propose budget
  • Long Range Plan (LRP) (5years);
  • Marketing Plan (Annual);
  • Production Plan Reporting (Annual with monthly update)
  • Cycle plans (4x year)
  • Implement, Monitor and control the marketing plan to modify / adapt the marketing mix of activities to achieve sales objectives
  • KOL management
  • Set-up the Sales force training of product
  • Responsibility of A&P
  • Management / co-ordination

  • Implement marketing plans and take actions accordingly;
  • Make sure to get external endorsement of the product;
  • Manage the budget within agreed limits;
  • Involve medical marketing, marketing research, sales, regulatory affairs, manufacturing and external agencies in the development of products strategies and implementation;
  • Make sure the sales forces reps get optimal product and environment knowledge.
  • Collaborate with local marketing and sales
  • Market Intelligence

  • Maintain products competitors and health care environment knowledge;
  • Up-date key opinion leaders information, and keep close contacts;
  • Planning and implementation of marketing strategy for the respective products
  • JOB-HOLDER ENTRY REQUIREMENTS :

    Education :

  • Minimum bachelor degree
  • Major in medical or related medicine science
  • Experience & knowledge :

  • At least 3-5 years experience in the pharmaceutical industry
  • MBA or other business field
  • Experience in multinational company is preferred
  • Core competencies :
  • Leadership
  • Analytical
  • Team work spirit
  • Good communication skills ( written and spoken)
  • Proactive and independent attitude
  • Good interpersonal skills
  • Good level of English language (spoken / written)
  • At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers.

    We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

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