Performance Marketing Operation Manager(J17934)
携程旅行网
上海市
22小时前

Responsibilities :

  • Define and drive forward operational, product, and technology strategies for a data-driven, closed-loop performance marketing ecosystem.
  • Maximize profits by developing and crafting SEM and SEO campaigns.
  • Drive product and conversion rate optimization through data analysis.
  • Work closely with performance marketing account operation teams as well as Product, Development, and Business Intelligence.
  • Track performance and make continuous improvements to operational practice and marketing technology
  • Reporting to director of Performance Marketing Director and communicate frequently to VP-level stakeholders
  • Requirements :

  • Bachelor degree, majors in Computer Science, Mathematics, Economics or similar preferred
  • Excellent logical and analytical capabilities; proficient computer skills (especially in Excel, SQL, Charts) would be an advantage
  • Google Adwords experience of more than 5 years; experience of setting up and managing enterprise scale bid-management technologies, such as DoubleClick Search, Marin Software, etc. would be a plus
  • Experience and proven ability to work with product management, development, and solution engineer teams from partners such as Google and Facebook
  • Fluent in spoken and written English, proficiency in Mandarin Chinese
  • Experience to draw a prototype image with axuer and use the flowchart tool

    Have the knowledge to write PRD, have excellent page management experience on the web side

    High-energy with proven record of working in a fast-paced environment, result oriented

    pressure resistance, adaptable to a multicultural work environment

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