1. Responsible for the marketing and promotion of the target brand on the platform of Ecommerce, making promotion strategies and delivery plans, and dynamically optimizing according to the actual situation to ensure the target is achieved;
2. In-depth analysis of business opportunities on the platform, timely communication with the operation team, and completion of transactions on the platform by enhancing the brand's promotion influence on the platform, effectively utilizing traffic flow, and reasonably configuring traffic structure;
3. Collected and analyzed information of competitive brand promotion activities and industry data, formed valuable reference information, put forward optimization suggestions to the Ecommerce team;
4. Set up and improve the promotion analysis system and conduct analysis reports to improve the brand promotion effectiveness by using the platform data banking tools.
1. 3-5 years or above experience in e-commerce operation and promotion, experience in FMCG industry is preferred;
2. Proficient in using relevant data analysis tools, familiar with mainstream e-commerce platforms to promote gameplay and innovate new marketing means, and equipped with daily e-commerce;
3. Logical thinking, sensitive to numbers, strong ability of data analysis and integration;
4. Result-oriented, good communication skills, and presentation ability of scheme planning.