Digital Marketing Manager
Total
SHANGHAI, China
6天前

Job Description

  • Strictly comply with Total policies about HSEQ and code of conduct
  • Develop, update and execute Total M&S China digital marketing strategy in alignment with APMO / M&S Global digital roadmap, together with MS China business units and ecommerce team.
  • Understand digital trend, digital behaviour, and competitor development to fully support for Total MS China digital transformation.

    And also ccontribute creative strategy toward best online practices and implementation

  • Work closely with all our affiliates to propose / plan the digital campaigns and build A&P budget accordingly
  • Launch and implement cross channel / cross affiliates O2O campaigns, e-commerce campaigns and LBS digital campaigns to support Total products sales growth and brand visibility, so to improve Total brand awareness in key digital ecosystem (Alibaba, JD, Tuhu and etc).
  • Manage agency and co-operate with TLC / TPS / TFW marketing and sales team to monitor and review the campaign performance to maximize the campaign ROI.
  • Build return of experience on the digital marketing campaigns and share them with the affiliates / business lines.
  • Ensure that Group Brand / trademarks guidelines are strictly enforced, co-align ATL brand awareness digital campaign, and co-align retail affiliate on-going offline promotion.
  • Monitor ,Maintain and strengthen consistent online brad identity through relevant content and tools . Make plans of content topics and coordination with agency and e-commerce third party agency for content production during campaigns and daily operation management
  • Ensure database from all digital marketing campaigns is well managed in Data Middle End for precise targeting marketing activities.
  • Support on other digital projects assigned by liner manager to drive Total MS China digital transformation.
  • Collaborating with affiliates communication and marketing teams to enhance campaign reporting and performance measurement and conduct detailed analysis work when required.
  • Candidate profile

  • Bachelor or above degree in Marketing, or Digital related disciplines.
  • Rich knowledgeable in digital or marketing, 5+ years managerial position in international company
  • Data-driven thinking and digital projects leading capability are preferred.
  • Must be motivated, committed and ability to work independently.
  • Self-motivated, able to work under pressure
  • Sound leadership quality, able to lead cross functional teams
  • Strong project management skill
  • Well-organized and flexible in the face of changes, with a strong drive for success.
  • Excellent both in oral and written English and Mandarin, well skilled in digital software and tools.
  • IS Digital

    Region, department, area

    Regular position

    Experience level required

    Marketing & Services

    About us / company profile

    In the 1980s, Total became the first IOC to undertake offshore exploration in China. We have since become a key partner of the country's energy industry, engaged in exploration and production, refining and chemicals, marketing and services, and New Energies.

    We forge win-win partnerships based on sharing technology and know-how and developing business opportunities with Chinese partners, both here and globally.

    Total China welcomes the talents who are looking for challenges and opportunities.

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