ICBU-海外供应商-Lead of Customer Success Manager-Advertising
阿里巴巴集团
杭州
4天前

岗位描述

  • Create & Implement standard global client on boarding process, KPIs to drive the growth of ad business and customer satisfaction
  • Master Key Word Advertising product and be the evangelist to advise and consult on clients’ budgeting, spending and optimization
  • Develop Key Word Advertising product training programs & materials, build industry case studies and vertical solutions
  • Conduct effective Key Word Advertising trainings to internal reps, channel reps & key clients globally
  • Lead and coach country level CSMs, channel CSMs to ensure the healthy spending of ad budget, ad performance optimization and up sell
  • Set the standards, demonstrate the standards and hold the team accountable for excellence, including spotting and rectifying areas of team or individual skill deficiency
  • Analyze Global Ad performance, provide insights, reports and feedback to management team / product team / country team to improve ad product experience
  • Be the last resort to answer, optimize and improve ad performance & spending healthiness
  • Take on extra-curricular projects to support function in making material improvement to our Ad business process and operations.
  • 岗位要求

  • 8+ years’ experience in the digital advertising industry with focus on Ad operation or Account Management
  • 5+ years management experience
  • Experience from Agency / Google / Baidu with hands on exposure to deliver SEM / Key Word Advertising
  • Team lead experience on SEM / Key Word Advertising operation for large volume of SMEs. Keen understanding of E-commerce Ad Eco-system, B2B Advertising.
  • Cross-border e-commerce / global expansion experience is a plus
  • Able to thrive in a fast paced environment. Strong analytical skills and ability to execute complex business plan launches.
  • Experience leading strategic, cross-functional and change management projects.
  • Extensive experience working in a client-facing role, including ability to build deep stakeholder Relationships.
  • Experience in a global level project or team environment
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