Sr. Marketing& Activation Manager, Male Grooming
Philips
Shanghai
3天前

In this role, you have the opportunity to

  • Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;
  • You are responsible for

    As retain & recruit portfolio business owner, he / she will be fully in charge of long term / short term business & marketing plan, P&L as well as activation.

  • Responsible for retain & recruit shaving portfolio GC plan and P&L
  • Owns and defines retain & recruit shaving strategy and communication plan
  • Define and implement clear channel strategies for the BMC partnership with Sales team. Drive E2E efficiency to enable growth
  • Lead low-end shaving campaign and activation development, and track / optimization
  • Owns category activation budget for the category (A&P / Margin)
  • Drive channel account team planning and execution
  • Determine coming goods and inventory, to have a good phase-in and out plan and make sure a reasonable inventory level.
  • Responsible for KPIs in terms of sales turnover, brand position, NPS, market share, and also achieve other financial indicators, including IGM, ISM, etc.
  • Manage & coach and improve capability of his / her MM & activation team
  • You are a part of

    The Male grooming marketing team within Philips Personal Health portfolio. You will report to BMC Leader and collaborate with many other teams including, Digital marketing, PR, E-commerce, Finance etc.

    To succeed in this role, you should have the following skills and experience

  • Minimum 8 years of experience in marketing role with a proven track record on delivering top- and bottom-line business results.
  • University degree with Business / Strategic Marketing direction.
  • Ability to understand and manage a full Profit & Loss account.
  • A driven, solution-oriented, analytical candidate, who is a quick decision-maker.
  • An outgoing personality who is persuasive in communication, has ability to collaborate effective with and manage stakeholders and agency partners.
  • An organizer with excellent planning & organizational skills, being able to prioritize and manage both short term and long term tasks / priorities and stress resistant.
  • Strong analytical skills and the passion to drive business growth. Ability to think creatively and pragmatically;
  • Experience with marketing activation, and strong understanding of consumer motivations and insights. Is able to demonstrate understanding of digital landscape and multi-channel environment.
  • Excellent project management skills and broad interests that allow you to create multi-disciplinary environments that inspire and motivate others;
  • At least 3 years of proven track record in leading and developing teams
  • Excellent fluency in written / spoken Chinese and English.
  • In return, we offer you

    A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise.

    We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;
  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;
  • Why should you join Philips?

    Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the .

    Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by .

    To find out more about what it’s like working for Philips at a personal level, visit the on our career website, where you can read stories from our .

    Once there, you can also learn about our , or find answers to some of the .

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