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1. Assist central marketing in activity roll-out in region.
2. Analyze regional market trend combining with the data from sales, central marketing and MA. Actively participate in brand building activity of central marketing.
3. Manage regional KOLs, establish regional speaker system and communicate conference PPT with the speakers. Target customer is 30 to 50 (subject to the confirmation of RSM and marketing manager), the visit frequency is once / quarter, monthly submission of visit plan and actual visit, monthly update and submission of customer file including speakers.
4. Plan, monitor the implementation and provide feedback for regional activities of sales department : 15% weighting, no less than 2 regional activities planning which is subject to the email reply from RSM / RSD / NSD.
5. Collect and provide feedback of regional competitive products information, read and analyze sales data : 15% weighting, reporting to RSM once / month with copy to RSD / NSD / PM.
2. 结合销售 中央市场 医学部的相关数据分析区域市场发展趋势 积极参与中央市场部品牌建设
3. 区域学术带头人的管理 建立区域讲者体系 与讲者沟通会议幻灯片 目标客户数30人至50人 需经RSM及市场部经理确认 拜访频率1次 / 季度 每月提交拜访计划及实际 每月更新并递交一次客户档案 要包含讲者
4. 销售部区域活动的策划 监督执行和反馈 15%权重 每月不低于2场的区域活动策划 以RSM / RSD / NSD电子邮件批复为准
5. 区域竞品信息搜集反馈 销售数据的分析解读 15%权重 1次 / 月汇报给RSM 并将月报内容抄送给RSD / NSD / PM