Senior Marketing Executive
RBI
Shanghai
12小时前

Why Work for Us In ICIS, we connect data, markets and customers to create a comprehensive, trusted view of the global commodities markets.

For our customers, the intelligence we provide is empowering, which as a result influences thousands of decisions across supply chains every single day.

We believe the right culture has the same effect. Our culture empowers our people, giving them the confidence and inspiration, they need to achieve their aspirations, thrive on innovation, and explore more.

Senior Marketing Executive ICIS is looking for a Senior Marketing Executive to join our strong global ICIS marketing team, where you will be responsible for managing and carrying out integrated go-to-market campaigns in China.

Contributing to a strategic marketing experience, embedded with sound creative judgement and audience / customer-focus excites you, then this job is for you.

Additionally, you will lead stakeholder engagement and management across the entire lifecycle of the campaigns with cross-functional teams.

Responsibilities Develop, execute and track multi-channel marketing strategies and campaigns across various marketing channels (email, website, Baidu, social media, events etc.

Inform, connect and inspire audiences with a story telling approach to create compelling messaging and narratives, leveraging data and building credibility for the brand Develop content for data-driven digital communications strategy, measuring impact and attracting, acquiring and nurturing potential customers for sales WeChat manage and execute end-to-end WeChat digital activities in coordination with the wider ICIS team to populate and publish content and fully optimize usage of the channel Events management (strategy, promotions and logistics) pre, onsite and post event support, coordination and execution for both external participation and own hosted ICIS events Lead on local PR and media relations, as well as partnerships.

Work with global brand and communications team to align China initiatives against overall ICIS branding guidelines, establish the voice of the brand across multi-channel touch points Ensure marketing implementation by working with the wide range of marketing operations team for timely and efficient execution of tactical activities highlighted in the marketing campaigns Requirements B2B marketing experience (direct hands on experience, managing and carrying out marketing campaigns) and is able to consider all elements of the marketing mix and execute key communications ensuring they deliver the right message, in the right tone at the right channel Creation of strategic marketing plans, including effective communications approach and mix of marketing channels Intensive knowledge and experience with WeChat marketing and Baidu Events management and coordination experience.

Proven working experience working to support the overall branding communications and ensure this reflects in all marketing activities Project management skills ability to manage multiple projects simultaneously and work around deadlines.

Knowledge on customer buying cycle and strategies and activities against each stage of the buying cycle Experience of stakeholder management across different departments and geographies to gain acceptance for plans and budgets What’s it like to work here?

We are a team that thrives on innovation and collaboration in a diverse and inclusive culture. We take pride in finding the best people.

This is not just about a proven track-record, but about who you are and how you work. How we do things is just as important as what we do.

We search for the behaviours that will make the difference in our team. It starts with drive and the desire to achieve, succeed, and grow.

Really caring and ensuring delivery and getting things done. Taking ownership and thriving with empowerment. Not afraid to take calculated risks and fail.

We put the customer first and have a thirst for learning. If this is you, then let us get in touch. We are an equal opportunity employer : qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1.

877.734.1938 or accommodations relx.com. Risk & Business Analytics (RBA) provides customers with innovative solutions and decision tools that combine public and industry specific content with advanced technology and analytics to assist them in evaluating and predicting risk while enhancing operational efficiency through eight unique brands.

RBA is a market segment of RELX and has more than 8,500 employees serving customers in over 180 countries. RBA’s eight brands include : LexisNexis Risk Solutions, Accuity, Proagrica, ICIS, Cirium, XpertHR, Nextens, and EG.

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