Product Manager,Maybelline New-York,Consumer Products Division
Shanghai China

Description : Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.

  • Collect and analyse consumer and market insights and competition strategies to make recommendations to management - Implement new launches, maintain growth in pillar products and animate core catalogue - Propose and monitor marketing mix strategies (IMC / 360 / Digital / Retail) to build integrated, engaging consumer brand experiences - Adapt communication material (imagery, digital, point of sale) - Mobilise and work with other departments (sales, logistic, education, etc.
  • and partner agencies to build broader business strategy- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.

    Manage PPP budget and ensure sales forecast accuracy - Effectively prepare clear messages for senior managementRequirements : - Bachelor degree or above- 5-7 years' experience in Product Marketing in beauty companies- Good level of English (written and spoken), and native level of Chinese is a must- Strong communication skills- Innovative


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