Internship: Digital assistant manager-LRL Haircare
L'Oréal
Shanghai, CHINA
1天前
source : Wizbii
  • Develop integrated digital and social plan, including yearly strategy plan, campaign integration plan and animation social booming plan.
  • Manage social contents and consumer interactions across Brands digital channels WEIBO and WECHAT, to increase brand love and strengthen brand desirability.
  • Interact with consumers in social media channels using social media management software and related tools, especially incentive bonding with brand star product.
  • Participate in the development of real-time trend content based on monitoring social media, flagging opportunities, and formulating plans with internal stakeholders
  • Select the best platforms for social media presence and brand desirability.
  • Develop and enhance the brand advocacy pyramid with strategic planning and consecutive maintenance plan.
  • Manage the search engines optimization and social media optimization, integrate key words plan with brand needs.
  • In collaboration with cross-functions to develop the creation and presentation of social media strategy and integrated marketing campaigns based on consumer social analytical data.
  • Keep up to date on social media trends, consumer centricity and best practices sharing and educating internal stakeholders.
  • Summarize insights and conversations to create actionable, operational reports that lead to optimization and efficiency in performance
  • Analyze and report on social community trending promotional launches to key internal stakeholders to ensure optimal customer satisfaction
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