Key Account Manager, Century Mart, CPD
L’ORÉAL
Shanghai
1天前

职责描述

  • Build the joint business plan with the account(s). Contribute to the commercial vision by sharing account perspective, risks and opportunities.
  • Build, accurately forecasts and achieve the account (s) results : turnover, market share, profit. Plan all growth drivers accordingly.
  • Prepare and lead the Account (s) negotiations, escalating when relevant. Build the action plan to implement the Division and channel strategy.
  • Ensure it execution and tracking down to store level and sell out. Suggest plan adaptation when needed.

  • Act as the expert of his account to feed a retailer-centric account planning process, to ensure as much alignment as possible.
  • Builds a retailer specific development plan , and a compelling story to get retailer buying in.
  • Build a deep customer intelligence and strong network with key stakeholders at the retailer’s.
  • Work closely with other departments (Supply, Catman, finance, marketing) Connect Account key stakeholder of all functions with their L’Oréal counterpart.
  • Ensure the consistency of L’Oréal voices when speaking to the retailer.

    客户管理

    1 根据客户发展战略 协助制定重点客户年度计划

    2 销售 陈列 促销 联合发展 品类 门店拓展

    3 协助执行区域谈判 接受区域反馈

    4 协助监督谈判执行效果

    门店拓展

    1 协助落实本客户全国门店拓展目标在地区的执行计划

    2 销售目标和P&L管理

    3 协助跟踪和分析销售指标达成结果 对销售目标进行动态管理

    4 协助督导重点客户费用相关数据搜集

    5 协助进行客户费用 盈利状况的月度和年度回顾

    促销管理

    1 与Trade Marketing 合作 协助规划重点客户的促销计方案及机制

    2 配合Trade Marketing协助制定按月滚动促销计划

    门店管理

    1 协助跟踪零售终端管理执行质量 及时解决问题 提出优化措施

    2 协助搜集本客户的相关数据(进货 库存 零售等)

    3 协助搜集本客户月度竞品数据

    4 协助搜集本客户月度客户数据

    5 协助分析零售数据 发现增长机会

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