EPD MKT & Supportive Position pipeline
Abbott
Shanghai, China
4天前

Marketing Planning

  • Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information
  • Create and develop marketing words, programs, and tools that are targeted to the achievement of paln sales and margin goals
  • Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally
  • Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc
  • Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product
  • Product Management

  • Lead to create and implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
  • Direct the product promotion and growth initiatives to attain increasing of market share
  • Determine pricing and positioning based on strategic goals of the products in the target segment, roll out products base on availability and regulatory time lines
  • Work with other function management team to ensure the cross functional alignment of product strategies
  • Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products
  • Professional Relationship

  • Identify the opinion leaders in the therapeutic area
  • Lead to build and maintain professional relationship with KOLs
  • Establish and develop the national expert network in the therapeutic area to ensure the strong expertise for assigned products
  • Develop the loyalty speakers from KOLs
  • Cost Control & Monitoring

  • Determine the financial planning process related to product launch, customer satisfaction, scientific leadership and new business
  • Monitor and control marketing expenses in line with budget on monthly basis
  • Modify and manage expenses allocation to regions
  • REQUIREMENTS :

  • Industry experiences : Minimum 5 years working experience in Pharmaceutical industry
  • Position experiences :
  • o Minimum 3 years working experience on product management or marketing

    o Minimum 1 year sales management background is preferred

    o Biologics experience a plus. Experience in Gastro, Liver, CV, Urology, CNS, Vaccine, etc. is a plus

  • Language Skills : Fluent in English both oral and written
  • Computer Skills : Working knowledge, especially good at Excel and PowerPoint
  • Mobility : Willing to travel frequently
  • Other Special requirement :
  • Thorough understanding on the healthcare industry(pharmaceutical and medical device markets) is a plus
  • Good understanding of business and product knowledge with marketing sense
  • Strong communication and presentation skill with excellent interpersonal sense
  • Experienced project management background in pharmaceutical company
  • Strong analytical skills including business and financial management
  • Autonomy / Independence, Assertiveness; a polished professional presence is essential
  • Should be self-motivated, creative and well organized
  • l Education : Bachelor and above degree, major in Pharmacy, medicine or marketing, MBA is a plus

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