Trade Marketing Manager
Thorntons
Shanghai, CN
6天前

job location shanghai shanghai ferrero familyowned company with truly progressive and global outlook and iconic brands such nutella tic tac ferrero rocher raffaello kinder bueno and kinder surprise the love for our brands continues grow too does our global reach represented 55 countries with products sold more than 170 the ferrero group loved generations around the world the secret our global success nearly 35000 dedicated employees who celebrate care and quality craft business careers and brands are proud join and you could one them about the role support category tmm drive the ferrero business deploying trade marketing strategies area channel customer defining and developing instore strategy and pop materials coordinating inputs from marketing and sales group and external best practices supports sales preparing canvas plans and argumentations trade and promotes category management approach activating the relevant data collection and analysis main responsibilities support sales and trade marketing strategy development define the channel strategy planning trade marketing initiatives for the assigned category channel defines category standard building blocks kpis channel type pos distribution freshness visibility price consumer display define and implements tools support strategic development the retail mix spaces exhibits promotion pos materials planogram shelf off shelf check out displays develops cateogry annual and monthly sales activity and marketing support plan canvas monthly highlight including support for new initiatives launches develop the business story based shopper behavior understanding trade marketing implementation collects input and proposals from regional sales managers trade marketing activities and coordinates between sales and marketing order implement the marketing plan sales field level collects and analyses relevant data promote category management approach defines special promo pricing defines distribution targets for supported cities for key skus channel coordinates major national btl instore activities implementation collecting and transferring all relevant instructions and providing all needed materials defines promoter system planning approval collects and analyses data promoter rentability monitor implementation the pos activities plan and analyze effectiveness analyze results and efficiency the campaigns share results with sales and marketing propose actions for increasing efficiency analyze sales and stock info regular basis and propose special actions for over stocks and products with short expiry date marketing projects support define points sales for test market project including distribution scope channel listing preparations and posm support consolidate test results and provide reports marketing provide marketing with market competition reports btl activities new product launches sales support develops sales tools sales folder product catalogue presentations for major campaigns category commercial arguments supports sales forecast volumes for major instore activities support trade expense forecasts for btl activities provide selling stories based marketing and sales success stories information trade expense budget management manage the category trade expense budget for major national events ensure line with business objectives the proper management trade budget approve activity based trade spending plan analyze trade spending efficiency other tasks assigned line manager company who are looking for trade marketing sales field merchandising category management processes and practices market knowledge traditional modern trade impulse channel understanding commercial supply chain process people management and cross functional projects management skills leadership skills strong analytical skills english fluent office advanced how successful the role and ferrero consumers quality and care are the heart everything successful ferrero you need just consumer and product centric are dedicated crafting brilliant results for consumers around the world

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