EG-Senior Brand Manager -Staquis-Beijing / Shanghai
Own execution of brand tactics. Drive brand to achieve earnings and revenues objectives, support to develop brand strategy, forcast LRF & P&L.
Interface with medical, GAMA and other functions as supporter.
1. Execution of brand tactitcs
Execute brand strategies to market needs, and define priorities for responsible brandManage agencies for brand promotion need (budget, scope, timing, and quality of project)Forecast brand performance and track progress towards target
2. Develop brand promotional materials and training
Develop brand DA, promotional slides, publication if needed and internal training materials;Train Field Force on product positioning and prioritization
3. Lead to develop brand plan & management & cross-functional leadership
Track progress towards brand target timely;Support cross-functional brand leadership across Field Force, Account mgmt, medical, legal, regulatory, etc.
Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes
4. Develop product life cycle management strategy
Working with Marketing manager to develop brand life cycle management strategy
Develop product life cycle management strategy with cross function team.Actively participate campaign development;BP plan and brand A&P allocation.
RTAL / Sales lead / RSIMs / LSOs Market Access LeadMedical Affairs LeadGCO Marketing services, Business Analytics & Insights (BAI)Customer Marketing roleseMCM marketing
EDUCATION AND EXPERIENCE
At least 3 years working experience in Pharmaceutical industry.Fluent oral & written English is requireOTC related experience is prefer
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research