EG-Senior Brand Manager -Staquis-Beijing/Shanghai
Pfizer
Beijing, Beijing , China
2天前

EG-Senior Brand Manager -Staquis-Beijing / Shanghai

  • China - Beijing - Beijing
  • POSITION SUMMARY

    Own execution of brand tactics. Drive brand to achieve earnings and revenues objectives, support to develop brand strategy, forcast LRF & P&L.

    Interface with medical, GAMA and other functions as supporter.

    Responsibilities

    1. Execution of brand tactitcs

    Execute brand strategies to market needs, and define priorities for responsible brandManage agencies for brand promotion need (budget, scope, timing, and quality of project)Forecast brand performance and track progress towards target

    2. Develop brand promotional materials and training

    Develop brand DA, promotional slides, publication if needed and internal training materials;Train Field Force on product positioning and prioritization

    3. Lead to develop brand plan & management & cross-functional leadership

  • Analyze market trend, competitors situation to support developing brand strategy;Explore customer insight and brand value proposition to support developing brand strategy;
  • Track progress towards brand target timely;Support cross-functional brand leadership across Field Force, Account mgmt, medical, legal, regulatory, etc.

    Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes

    4. Develop product life cycle management strategy

    Working with Marketing manager to develop brand life cycle management strategy

    POSITION RESPONSIBILITIES

    Accountable

  • Flawless execution in marketing activities and manage project independently;Develop brand promotional materials and internal training materials;
  • Develop product life cycle management strategy with cross function team.Actively participate campaign development;BP plan and brand A&P allocation.

    Shared Accountability

  • Op Plan and influence sales targets;Develop marketing mix & POA with innovation;Validate brand-specific messages, design training (w / medical, regulatory, and training department)Develop awareness campaigns, congress content (w / KOLs) in partnership with medical communication departmentInterface with cross-functional team;
  • ORGANIZATIONAL RELATIONSHIPS

    RTAL / Sales lead / RSIMs / LSOs Market Access LeadMedical Affairs LeadGCO Marketing services, Business Analytics & Insights (BAI)Customer Marketing roleseMCM marketing

    EDUCATION AND EXPERIENCE

    Qualifications :

  • Clinical Medicine / Pharmacy / Biology / Chemistry / Pharmaceutical manicuring related majors preferred;Sale management / local marketing&promotion / central marketing working experience in Pharmaceutical industry required;
  • At least 3 years working experience in Pharmaceutical industry.Fluent oral & written English is requireOTC related experience is prefer

    Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

    Marketing and Market Research

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