Consumer Marketing Director Male Grooming
Philips
Shanghai
20小时前

In this role, you have the opportunity to

  • Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;
  • You are responsible for

  • As Consumer Marketing Director Male Grooming, you will be fully in charge of China MG strategy in China, China Local-for-Local and Global-for-local product roadmap & BMC enablers related to innovation marketing;
  • Responsible for effective BMC planning based on granular SOB analyses : Partner with BG to build the BMC handshake and ongoing performance management against plan.
  • Orchestrates the BMC process and secures BMC targets delivery;
  • Drive the definition, development and introduction of products that bring ever-more rewarding and enjoyable experiences to consumers by meeting their needs.
  • You will translate in-depth market, consumer and shopper insights, as well as competitive analyses into winning concepts.

  • You will then integrate these new concepts into a 3 year product and solutions roadmaps, and develop and bring the concept from idea to market with communication;
  • Steer the Product Development Launch and Maintenance (PDLM) process from start to end, taking initial ideas through to product development and market introduction, including communication;
  • Define and develop new business models, to drive portfolio growth and find additional opportunities;
  • Work with local marketing & design team to develop and execute marcom toolkit;
  • 24 months forecast planning & budget control of innovation team;
  • In collaboration with Insights & Analytics group responsible for validation of the local insights and source of business;
  • lead MG marketing research projects;
  • Interact with various disciplines including local and global Innovation, Technology & Development departments, internal and external design agencies, manufacturing units or external suppliers, global innovation marketing, local product marketing, marketing communication and international sales organizations;
  • Help to extend the lifecycle of existing products by contributing with your marketing views;
  • Interact on a regular basis with our marketing teams in Taiwan and Hong-kong market and ensure a successful product launch that fits with the Great China local market needs;
  • Coach, lead and develop the MG innovation marketing team and build local innovation capabilities
  • Cooperate with Local Innovation Research and Development team, and with the local design team to continuously improve local innovation processes in order to increase the speed and local relevancy of our propositions.
  • You are a part of

    The Philips Personal Health Cluster. You will be part of the Philips Male Grooming Greater China team , a full end to end business organization, reporting to the senior director, male grooming business & marketing leader.

    You will be developing locally relevant innovations for the China, one of Philips’ most important and profitable market-business combinations.

    Working in a network of various stakeholders based in Greater China as well as oversees.

    To succeed in this role, you should have the following skills and experience

  • Master degree in Business Administration, Marketing or related fields with excellent academic track record, preferably an MBA;
  • At least 10 years of experience in an international business environment in the field of consumer marketing or product management;
  • at least 5 years’ experience in product development marketing;
  • Experience with product development and product launches;
  • Experience with translating market research and shopper insights into product concepts and new propositions;
  • Proven track record with global consumer / retail brands with a demonstrated ability to work with multiple and diverse cultures in a complex matrix organizational structure;
  • Strong analytical skills and the passion to drive business growth. Ability to think creatively and pragmatically;
  • Excellent project management skills and broad interests that allow you to create multi-disciplinary environments that inspire and motivate others;
  • Ability to collaborate with local marketing and sales teams, influence others, present convincing arguments and build and maintain extensive networks;
  • Strong interpersonal skills and excellent communication skills;
  • Solid spoken and written English skills
  • At least 3 years of proven track record in leading and developing teams
  • In return, we offer you

    A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise.

    We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;
  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;
  • Why should you join Philips?

    Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the .

    Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by .

    To find out more about what it’s like working for Philips at a personal level, visit the on our career website, where you can read stories from our .

    Once there, you can also learn about our , or find answers to some of the .

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