MediaCom | Strategic Planning Senior Executive
Guangzhou, China

Position at MediaCom

Overview of the job :

We are looking for a Media Planner. You will be a partner with planning team and external media partners to drive integrated solution.

Proposing and implementing new ideas and product offerings.

3 best things about the job :

  • Integration : Most media agencies separate their divisions very clearly, if you are in digital you would not be involved in the offline team planning process.
  • Not here! MediaCom is all about integration, you will be learning about other media constantly, and be contributing to campaigns that cover every media channels.

  • Comprehensive training system : You will receive direct coaching from agencys senior members and training across all communication disciplines.
  • Part of an overall marketing team : You will be fully involved in the marketing communication process through working closely with clients media and marketing communications team.
  • KPI Metrics

  • Execution quality
  • Time management
  • Client Satisfaction
  • Reporting of the role

    This role reports to the Planning Director. Assists the teams execution of the daily work and assures the 100% accuracy of work delivered.

    Responsibilities of the role :

  • Campaign creation, reporting and optimization.
  • Proposing and implementing new ideas and product offerings.
  • Client liaison and relationship development.
  • Keeping a close ear to the ground on new opportunities to take to client.
  • Helping advise the wider team on planning optimization.
  • In three months :

  • Developed a good understanding of advertising as part of a campaign.
  • Formed an understanding of the clients marketing strategy across China.
  • Understood how MediaComs internal processes are run in line with our media partners within GroupM.
  • Measurement :
  • Independently run data to support basic routine reports (e.g. i-research, ad-power, CMMS, Infosys, minder and etc. internal tools) and assure the 100% accuracy and punctuality.
  • In six months :

  • Understood MediaComs value proposition The Content and Connection Agency to the importance of the media planning approach.
  • Learned the basics of communications planning.
  • Independently respond to all day-to-day queries from client.
  • Measurement :
  • Fully understand clients needs, support supervisor on material delivery and assure 100% accuracy of the work.
  • Ensure post buy 100% accuracy and delivery to client on time.
  • Fully understand the data story, and can complete the basic reports (monthly competitor analysis, target audience analysis, media consumption behavior and etc. ).
  • In 12 months :

  • Taken control of the day to day management of the communication activities.
  • Assisted line Manager in annual review / planning proposal for the client assigned.
  • Kept track on the latest industry innovation and product development trends.
  • Measurement :
  • Support supervisor on spot plan follow up and ensure the delivery on time.
  • Support supervisor on invoice follow up and ensure accuracy 100% and delivery on time.
  • Independently input findings and conclusions in the basic reports (monthly competitor analysis, target audience analysis, media consumption behavior and etc. ).
  • What you will need :

  • Solid related experience working in media planning area within an agency.
  • Internship experience with established international brands preferred.
  • Good understanding of all media channels.
  • High level of understanding consumer researches, i.e. iResearch, Baidu data, CNRS, etc., and in reporting software, i.
  • e. Miaozhen, AdMaster, etc..

  • Excellent communication skills and experience working across large media budgets.
  • Business proficiency in English and Chinese
  • More about MediaCom

    Welcome innovators, initiative takers and instigators.

    We are 8,500 of the worlds leading media communications specialists, in 125 offices, across 100 countries.

    We have a global client roster thats the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.

    We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales.

    Were part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.

    All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.

    But the real secret to our success is simple (and not really a secret). Its our People First, Better Results philosophy.

    We know that when we invest in our people, well deliver better results not only for them, but also for our clients.

    We also know that talent comes in all shapes, sizes, genders and ethnicities. Thats why our agencies are open environments that celebrate difference.

    Do you want to work with smart, creative, enthusiastic people? So do we.

    Welcome to MediaCom

    For more information, visit

    Find us on Twitter mediacomglobal

    Like us on Facebook at / MediaComGlobalNews

    Join us on LinkedIn at / company / Mediacom

    About China

    China is now the second largest media market, and the worlds most vibrant digital market, growing at double the rate of the US.

    In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections.

    The pace of change and the scale of Chinas emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

    If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.


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