Vx
Sanofi
Beijing
4天前

JOB PURPOSE :

Formulate marketing strategy for responsible products, develop and enforce annual marketing plan to maintain Sanofi Pasteur as a leading player of the industry

制定负责品牌的营销策略 制定和执行年度市场计划 以保持赛诺菲巴斯德在业内的领先地位

Establish long-term brand image of the company and implement effective marketing programs and promotion activities, ensure proper strategy to execution level in each channel, including proper resource allocation by channels.

树立公司的长期品牌形象 执行有效的市场项目与推广活动 确保品牌策略在各个渠道的有效执行及资源的合理分配

Provide full-range support for product marketing activities and deliver expected results

为产品营销活动提供全面支持 交付预期结果

KEY ACCOUNTABILITIES :

1. Formulate marketing strategy for responsible products, develop and enforce annual marketing plan to maintain Sanofi Pasteur as a leading player of the industry

制定负责品牌的营销策略 制定和执行年度市场计划 以保持赛诺菲巴斯德在业内的领先地位

Participate in designing and updating long-term strategic plans (CSPs) and, work with the management to define and tailor in a timely manner strategies for product marketing based on business situation

参与设计 更新长期策略计划 CSP 与管理层一道 根据业务情况确定 适时调整产品市场策略

Formulate and enforce annual marketing plans; provide brand portfolio strategy across all channels, POV, Parent, IPD and Physician.

制定并实施年度营销计划 提供POV Parents IPD和Physician的品牌策略

Formulate marketing strategies for private and public market

制定自费市场和公共市场营销策略

Cross functional engagement to ensure critical elements built in brand strategy, including PAMA (Access and Pricing strategy), Medical, Sales, Franchise (bridge short term to long term strategy)

跨职能参与 确保品牌战略中的关键要素 包括PAMA 准入和定价策略 医学 销售 战略规划 将短期战略与长期战略联系起来

Collect and analyze market data, avail adequate market research results to identify the needs of different customers and transform such needs into market strategies and action plans

收集和分析市场数据 利用充分的市场调研结果来确定不同客户需求 并将这些需求转化为市场策略和行动计划

2. Establish long-term brand image of the company and implement effective marketing programs and promotion activities, ensure proper strategy to execution level in each channel, including proper resource allocation by channels.

树立公司的长期品牌形象 执行有效的市场项目与推广活动 确保品牌策略在各个渠道的有效执行及资源的合理分配

Manage responsible products, keep a good relationship with the customers and relevant institutions and ensure high-quality enforcement of defined business plans and marketing plans

管理负责品牌的产品 与客户及相关机构保持良好的关系 确保既定的业务计划和营销计划高质量实施

Fulfill cooperation among different departments, and promote the implementation of marketing plans and promotion activities in accordance with defined goals, timetables and standards

跨部门开展合作 根据既定的目标 时间表 标准推动实施营销计划和推广活动

3. Provide full-range support for product marketing activities in the following ways to deliver expected results :

通过以下方式为产品营销活动提供全面支持 交付预期结果

Effective management in all stages of responsible product life cycles

产品生命周期各阶段的有效管理

Formulate marketing strategies for private and public market

制定自费市场和公共市场营销策略

Develop new channels and marketing plans for business development and evolution of operating models

为业务拓展以及经营模式的演变开发新的渠道和营销计划

  • Forecast changes on external market and formulate appropriate plans to provide consulting with regard to major strategic changes and other most important issues for the management;
  • able to anticipate opportunities and risks to translate industry insight to what is the implication to Pasteur business.

    预测外部市场变化并制定相应计划 为管理层提供重大战略变化和其他关键问题的咨询 预测机遇和风险 将行业洞察力转化为对巴斯德业务的影响

    Monitor competitor products closely and adjust market strategies for related products in a timely manner

    严密监测竞争产品 及时调整相关产品的市场策略

    JOB-HOLDER ENTRY REQUIREMENTS :

    Education

  • Bachelor’s degree (or above) in marketing Medicine or related field or related fields of expertise, preferably with the degree of MBA
  • 营销 医学或相关领域本科或以上学历 拥有工商管理硕士 MBA 学位背景者优先考虑

    Experience & knowledge :

  • At least eight years of work experience in brand management
  • 至少八年的品牌管理工作经验

  • Familiar with existing laws, regulations and policies on pharmaceutical products and bio products
  • 熟悉目前的医药产品及生物制品相关法规 政策

  • A solid body of work experience and practical knowledge in market research, product marketing and market promotion activities among others
  • 具备切实的市场调研 产品销售及推广活动等方面的工作经验和应用知识

    Core competencies :

  • Independent working as a brand owner responsible for brand P&L and strategy development
  • 作为品牌的主要负责人具有独立负责品牌预算以及制订品牌策略的能力

  • Able to travel frequently based on business request in the requirement.
  • 能够根据本岗位业务需求经常出差

  • Able to understand the product objectives and plans
  • 能够理解SP产品目标和计划

  • Have a solid working knowledge of market research, product sales and sales promotion activities
  • 对市场调研 产品销售和营销推广活动有扎实的应用知识

  • Able to analyze data, to evaluate promotional / tactical activities and to prepare marketing plans
  • 能够分析数据 以评价推广 / 策略活动和制定市场计划

  • Excellent communication skills and interpersonal skills, able to deliver reports, to make public presentations and to deal eloquently with opinion leaders, the sales force and Management Team;
  • 良好的沟通技巧和人际交往能力 能够完成报告 做公开演讲 与KOL 销售团队和管理团队有效沟通

  • Good knowledge of computer software
  • 良好的计算机软件知识

  • Fluent in both English and Mandarin
  • 中英文流利

    At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers.

    We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

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