Research Solution Specialist
Wiley
Beijing, China
4天前

Job Scope and Responsibilities :

Wiley China Marketing group is looking for a Research Solution professional with master degree in life science, health science or clinical medicine for a Senior Marketing role with primary focus on research business and responsible for all marketing activities of library channel in China market.

This role will plan and execute strategic marketing programs, projects as well as industrial best practices for demand generation as well as customer retention that promote and support Wiley China’s strategic and marketing objectives in library channel.

He / she will behave as a solution consultant, providing expertise training to librarians and end users in order to support sales team to develop new opportunities and retain renewals.

The successful applicant will be aligned with China business objectives, plan and implement short and long-term end user engagement programs, collaborate with marketing, sales, editorial and technology teams to increase product and service awareness and usage in China market.

His / her responsibilities are mainly but not only limited to :

  • Marketing / Research Solution Planning
  • Develop and deliver annual marketing plan with allocated budget for research business in China market
  • Demand Generation
  • Leverage a broad mix of marketing programs to increase awareness of the value of Wiley Research products (Journals / non-journal) in targeted accounts, generate librarian’s demand and influence their decision making for revenue increase, including integrated multi-touch programs, event marketing, content marketing as well as digital marketing
  • Tracking campaign performance in CRM system and provide report for ROI analysis
  • Sales Enablement
  • Create and produce sales enablement tools / collaterals to meet business and customers’ needs
  • Tracking usage of tools / collaterals for improvement
  • Thought Leadership
  • Target academic market, develop presentations / collaterals for building up thought leadership in the market
  • Work closely with internal marketing, sales, strategy as well as editorial team for joint programs and shared objectives
  • Customer Retention
  • Target library channel and librarians, develop marketing programs to drive usage
  • Work closely with key account marketing colleague, provide Research products onsite training with consolidated training plan to prioritized accounts and improve customer satisfaction
  • Work with editorial to schedule and implement webinars for Chinese students and young scholars
  • Run regular survey for end user experience with WOL and librarian satisfaction with Wiley products & services and provide feedbacks to internal senior management team
  • Design marketing programs for marketing contacts expansion
  • Support Global Initiatives
  • Keep communication with global / APAC marketing team and translate global initiatives into China marketing campaigns
  • Share best practices with global / APAC team
  • Intern Management and Expense Management
  • Job Requirements :

  • A Master Degree in life science, health science or clinical medicine is a must
  • 3 years’ marketing related experience
  • Experience of doing research and publishing scientific papers will be preferred
  • Excellent teaching and training skills
  • Excellent written and verbal communication skills in English and Chinese
  • Work with and within cross-functional global and local teams
  • Ability to focus on customer needs, and think logically
  • Capability of inventing and developing product-based solution content
  • Proficiency in Microsoft Windows Applications (Word, Excel, PowerPoint, etc)
  • We would like to thank all applicants in advance and regret that only shortlisted candidates will be notified.

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