Senior Manager, Proposition and Marketing (Acquisition)
HSBC Group
Guangdong, China, Asia Pacific
2小时前

Senior Manager, Proposition and Marketing (Acquisition) : 0000EMDM

Description

In this role, you will :

  • Develop clear view of business objectives and areas to drive growth
  • Develop clear understanding of the target audience and the customer needs and desires work with research teams to develop required insights and design work where required
  • Design highly desirable and differentiated acquisition proposition to drive awareness, consideration and conversion
  • Design and execute highly engaging and desirable omni-channel campaigns (events, digital engagement etc) which are aligned to business, customer and brand objectives, ensuring the HSBC brand is promoted in a cohesive and consistent way, and addresses key business needs with ROI thresholds met
  • Work with Digital, Acquisition and Insights teams to develop strategy and architecture for digital engagement and content for lead generation
  • Collaborate with internal stakeholders and external agencies to design compelling content and communications for acquisition to customer
  • Develop and execute highly effective open market digital acquisition across partnerships, SEO, Paid Search, DCO etc.
  • Manage activities and relationships with required marketing agencies to ensure quality delivery
  • Measurement & Optimisation of online and offline activities
  • Closely collaborate with stakeholders in China and in HK to drive towards goals
  • HSBC is an equal opportunity employer committed to building a culture where all employees are valued, respected and where opinions count.

    We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.

    We encourage applications from all suitably qualified persons irrespective of, but not limited to, their gender or genetic information, sexual orientation, ethnicity, religion, social status, medical care leave requirements, political affiliation, people with disabilities, color, national origin, veteran status, etc.

    We consider all applications based on merit and suitability to the role.

    Qualifications

  • Strong competency and experience in proposition design, insights, digital and marketing
  • Good understanding of the China financial industry and consumer behavior
  • Customer-focused; results-oriented; ability to deliver within deadlines
  • Relevant experience in sales & distribution within HSBC
  • Strong thought leadership and creativity, with a clear commercial focus (proactively pursuing new business opportunities)
  • Ability to deliver senior management-ready materials
  • Strong communication skills
  • Strong competency in professional project planning, and other project management skills
  • Flexibly when managing shifting or competing priorities
  • Proven ability to build strong relationsips across stakeholder groups
  • Bachelor’s degree or equivalent
  • Strong Analytical and Presentation skills
  • Energetic, positive attitude and team player
  • Fluent in both English and Mandarin
  • Experience in financial institution or insurance preferred
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