Senior Manager, Proposition and Marketing (Acquisition) : 0000EMDM
In this role, you will :
Develop clear view of business objectives and areas to drive growth
Develop clear understanding of the target audience and the customer needs and desires work with research teams to develop required insights and design work where required
Design highly desirable and differentiated acquisition proposition to drive awareness, consideration and conversion
Design and execute highly engaging and desirable omni-channel campaigns (events, digital engagement etc) which are aligned to business, customer and brand objectives, ensuring the HSBC brand is promoted in a cohesive and consistent way, and addresses key business needs with ROI thresholds met
Work with Digital, Acquisition and Insights teams to develop strategy and architecture for digital engagement and content for lead generation
Collaborate with internal stakeholders and external agencies to design compelling content and communications for acquisition to customer
Develop and execute highly effective open market digital acquisition across partnerships, SEO, Paid Search, DCO etc.
Manage activities and relationships with required marketing agencies to ensure quality delivery
Measurement & Optimisation of online and offline activities
Closely collaborate with stakeholders in China and in HK to drive towards goals
HSBC is an equal opportunity employer committed to building a culture where all employees are valued, respected and where opinions count.
We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.
We encourage applications from all suitably qualified persons irrespective of, but not limited to, their gender or genetic information, sexual orientation, ethnicity, religion, social status, medical care leave requirements, political affiliation, people with disabilities, color, national origin, veteran status, etc.
We consider all applications based on merit and suitability to the role.
Strong competency and experience in proposition design, insights, digital and marketing
Good understanding of the China financial industry and consumer behavior
Customer-focused; results-oriented; ability to deliver within deadlines
Relevant experience in sales & distribution within HSBC
Strong thought leadership and creativity, with a clear commercial focus (proactively pursuing new business opportunities)
Ability to deliver senior management-ready materials
Strong communication skills
Strong competency in professional project planning, and other project management skills
Flexibly when managing shifting or competing priorities
Proven ability to build strong relationsips across stakeholder groups
Bachelor’s degree or equivalent
Strong Analytical and Presentation skills
Energetic, positive attitude and team player
Fluent in both English and Mandarin
Experience in financial institution or insurance preferred