Area Manager
Beijing, CN

REPORTING TO Regional Manager


This position is in charge of all retail sales activities in the respective area. Frequent travel within China will be required, in order to achieve agreed sales target of each boutique.

Implement company projects and ensure it is well communicated in the boutique.


  • Key responsibility 1 Market intelligence
  • Provide first-hand information concerning commercial projects in each city

    Collect and develop market intelligence within the industry, and update the competitors’ information or sales activities in China to the Regional Manager.

    Maintain good relationship with landlord and support negotiation with them on lease contract and business terms

  • Key responsibility 2 - Operations
  • Directly supervise the daily operations of the boutiques in the area. Align with the corporate requirements of compliance & service standard.

    Regular visit to the boutiques, and visit the POS in the area. Provide feedback to boutique managers and staffs to make improvements in a timely manner.

    Help to update the visit feedback report on monthly basis for better tacking & follow-ups in the future.

    With the assistance by the Coordinators, to control the boutiques T&E costs and the selling expenses of. Ensure they are following the company policy and the compliance requests.

    Be responsible to cross check the individual commission according to the sales invoice / bank slips.

    In charge to check the sales invoice & the relevant supporting documents to meet the compliance requirements.

    Help the RM to ensure the smooth boutique opening & revocation, support with all the on-site arrangements, supervise product / PLV order, monitor the execution of Visual Merchandising, assist with the Human Resource procedures (ie.

    recruitment, training, dismiss, etc.), and any other related opening / revocation procedures.

    Key responsibility 3 Sales Management

    Develop area / city action plan to achieve commercial target in terms of qualitative & quantitative aspects

    Administer sales and manage overall turnover & profit

    Provide sales estimate for new product launch, and monitor the corresponding sales activities

    Analyse and evaluate product sales results, collect and provide qualitative feedbacks

    Guide boutiques to increase the repurchase rate.

    Support boutiques to identify & develop the High Jewellery clients.

    Provide specific action plan of each boutique to make the Btq / sales team to achieve higher performance.

  • Key responsibility 4 Customer Relationship
  • Maintain relationship with the landlords through brand events / product launch animation

    Develop new customer database through joint-event / joint-promotion with dealers and landlords

    Monitor the handling of those outstanding after-sales claims within the respective area.

    Improve overall service quality to meet Satisfaction Barometer standard.

    Improve all CRM program follow-ups of Top 70 / NHP.

  • Key responsibility 5 Manpower Development of Boutiques
  • Define recruitment criteria and conduct the interviews

    Identify staffs’ potential & the talents in the existing team

    Assess, define and oversee retail and in-boutique training program to support / minor the integration of staffs

    Inspires and motivate boutique managers to build a cohesive and productive team

  • Key responsibility 6 Team Management
  • Set clear roles and responsibilities of each team member

    Manage boutique managers by monitoring and evaluating performance, and by conducting corrective or disciplinary actions.

    Provide training, coaching & feedback for career development

    Retain people by motivating team to gain job satisfaction


    In depth knowledge of product and industry

    Excellent understanding of the selling process and of customer behavior

    Good communication and negotiation skills

    Leadership skill is vital, to give the directions and to nurture the commercial team

    Frequent travel within China will be required

    Having at least 5 years’ experience in sales, including 3 years or above area management or multi store management experience

    Having strong analytical skill

    Proactive working attitude and willing to take challenge


    Entrepreneurial Spirit

    Customer focus

    Managing & Developing team

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