FUNDAMENTAL OBJECTIVE : Understand and integrate various external and internal inputs to address all elements of the product portfolio life cycle (ideation, creation, new product development, launch, maturity and end-of-life).
To facilitate maximized market share gain and profitability, develop, organize, communicate, implement and then manage product portfolio strategies, and action plans.
Develop and maintain network of key external key customers and relationships to assess and integrate the input from the following relative to PPG’s product portfolio : Competitive landscape Strengths and weaknesses Customer requests, strategies, direction, met and un-met needs Regulatory and / or other external market inputs
Develop and maintain network of key internal functions to influence, understand and integrate inputs for the effective development and implementation of product portfolio strategies and action plans.
Product Management groups Technology Managers Global, Regional and commercial leadership Manufacturing and Supply Chain Other functional group management
Develop, communicate, implement and then manage a Product Strategy (roadmap) across product platforms aligned with established goals and objectives of the business.
Plan, organize, communicate, implement and then manage the following elements of new product ideation / development and existing product optimizations within a framework to ensure success in meeting growth and profitability objectives : Idea generation Project initiation Definition of success (value and timing) Gatekeeper processes Develop business case for the capital and resource investments Rigorous market and business value in-use assessments Product portfolio implications : multi-generation product planning, product platform migration planning, market segmentation, customer targeting and positioning, situational analysis, contingency planning, commercialization and implementation of new business opportunities, product development and commercialization strategies for new product introductions / technology extensions
Provide leadership, management and support to all internal functions to ensure alignment of product related strategies, improvement opportunities and to execute activities for the successful completion.
Work with various functions to continually analyze financial performance across all product platforms. From this analysis, identify systemic issues to develop product portfolio optimization initiatives, product renewal, product mix, product development, product elimination and product life cycle strategies to maintain and ensure product segment profitability.
Work with various functions to establish product pricing based on quantifiable benefits, competitive landscape, and other market factors.
Requires : . 8+ years experience (depending on job level) in a senior sales, marketing or other commercial role with a proven track record of leadership, effective communication, ability to influence senior external and internal contacts, sales achievements and people management.
Minimum of a bachelor degree technical-related discipline or business-related with an MBA (including international studies) preferred.
Experience in managing across country boundaries. Very strong negotiating and financial management skills plus demonstrable market and customer awareness are essential.
Ability to create a vision, lead a large team and interface effectively with sales, technical and manufacturing management required.
Training and utilization of project management techniques, value selling, and sigma logic tools required.
Success Factors Prime Success Factors (focus on results, drive change, promote teamwork, build trust & respect, understand market & customer perspective, develop others) plus the following : Communicate and share information;
manage complexity; plan and organize; take responsibility; act with a long-term perspective.