Social Media Editor for Tourism / Brands
China Classifieds Ltd
Shanghai, Shanghai, CN


Hire an editor to help lead Chinese social media efforts for our clients tourism destinations and luxury brands.

This editor is responsible for growing the audience on our clients’ existing social media accounts, as well as finding new audiences through social media.

The ideal candidate is fluent in established and emerging social platforms in China, has a background in marketing or journalism, and knows how to build a social media community that is involved with the tourism destination / brand we represent in a meaningful way.

He or she reports to the account manager and works closely with the clients, designers, VJs and other editors.

Responsibilities :

  • Editor for one or more social media accounts, creating a distinct voice for each.
  • Work closely with the digital team and newsrooms to distribute our journalism to the right audiences at the right times.
  • Coordinate social media coverage of live events.
  • Monitor social media to identify viral content for the client.
  • Work with the client to create social media content
  • Respond to messages on the social media accounts and engage with followers.
  • Evaluate new and emerging social platforms and develop strategies as needed.
  • Stay on top of social media trends and communicate to the digital team.
  • Regularly analyze social metrics and prepare reports for newsrooms and management.
  • Requirements :

  • Mandarin-speaker (mother tongue) with fluent oral and written English
  • A bachelor’s degree and relevant work experience including social media.
  • At least 1-2 years of editorial / journalism experience, ideally in tourism.
  • Strong writing, editing and communication skills. An attention to detail.
  • Active user of social platforms, including WeChat, Weibo and Toutiao.
  • An In-depth knowledge and a passion for tourism and brands.
  • Knowledge of crafting small CTA-campaigns and interactive content.
  • Ability to work on tight and often overlapping deadlines.
  • German language skills will be a great plus
  • Photo and video editing skills are a plus.
  • Working hours are very flexible, yet they regularly include weekends. It is better who already in Austria. The candidate can be based in China or in Europe (for Europe we can only accept applicants with a valid working visa and freelance work permit) .

    Candidates based outside of Shanghai or Munich can work from home if they prefer a home office arrangement to moving to any of these cities.

    It is a digital consultancy and activation agency based in Munich and Shanghai. It has been helping German clients build a footprint in China for more than eight years.

    Our clients include well-known tourism clients such as the City of Munich, the City of Vienna and Zurich Airport to name but a few.

    Please include your resume, references and current social accounts in your application. If you manage or have managed a tourism or brand accounts, please include accounts or examples of posts and articles from your work there.

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