and / or CLM (e.g., managing customer data, segmentation, and driving personalization of owned channels)
Being based in one of our locations in Greater China region, you will be part of the consultant community of Digital McKinsey Asia, across 12 locations.
Digital McKinsey, formed from the merge of McKinsey's Business Technology Office, McKinsey Digital Labs and more, comprises of 3,000 consultants and experts across 60 offices globally.
As a McKinsey Digital consultant specialized in digital marketing, you will work with clients in a wide range of sectors and industries (e.
g. Consumer, retail, internet) to help them define or re-shape their business in new retail era. You may have the chance to directly work with senior digital leaders to create advanced digital marketing practice.
Moreover, besides deep diving into digital marketing topics, you can also mix your digital focus with broader consulting work (e.
g., operations, organization, strategy, corporate finance, marketing and sales, etc.) to generate broader understanding of the End-to-end value chain of digital business.
You will work as a typical McKinsey consultant, with a strong passion for digital and expertise in corporate digital strategy, digital media planning, social content optimization, digital marketing organization and more.
In a team of typically 3-5 consultants, you will shape and drive end-to-end digital transformations across business, technology, process and people, creating value by reinventing the core of our client's businesses.
This work includes gathering and analyzing information, formulating and testing hypotheses, and developing and communicating recommendations.
You’ll also have the opportunity to present results to client management and implement recommendations in collaboration with client team members.
You will receive exceptional training as well as frequent coaching and mentoring from your team. This support includes a Partner assigned to you to help guide your career as well as formal training throughout your McKinsey career.
Additionally, you'll receive guidance and support from our Partners and professional development team in the selection of client projects, helping you to develop your skills and build your network.