Associate Marcom Mgr-Digital

Associate Marcom Mgr-Digital

SHANGHAI, 020, China req24958

Associate Marcom Mgr-Digital

Reporting to Senior Marketing Communication Manager, the job holder supports to develop advanced digital communication tools and optimize digital communication channels.

Based on solid customer and K&B market understanding, provide initiative ideas for online campaign, APP, digital selling tools, and keep closely interaction with target audience via social network sites.

  • Assist Senior Marketing Communication Manger to oversee all digital marketing campaigns / promotions and day-to-day implementation.
  • Support digital strategy development to drive brand growth from an omni-channel perspective.
  • Search Marketing : Take charge of SEM,SEO, make overall search marketing objectives and strategy in both short and long term.
  • Close tracking of search engine related data and adjust executive plans according to analysis.

  • Official Website / mini-program maintenance : well maintain Kohler official websites and mini-program to meet business needs by coordinating agencies and internal parties.
  • Digital / Social Campaigns : Assistant Senior Marketing Communication Manger and lead the team to oversee digital / social campaigns development, execution and analysis.
  • E-commerce platform : Support EC content build up to keep consistent brand image online and offline.
  • Support to study digital content trends for better serving business needs.
  • Proactively share findings solutions and best practices with internal and external stakeholders to optimize future development qualification and requirements.
  • Skills / Requirements

  • Above 5 years experience and track record in digital and social field.
  • University degree in advertising, marketing, information technology, etc.
  • Ability to work as both project owner and team member, effectively work under deadlines.
  • Self-motivated, high self-study ability, high level of energy, strong sense of ownership, and
  • passion for excellence.

  • Innovative, creative, problem-solver, reliable and honest.
  • Fluent in oral and written English.
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