PR Supervisor
Vacheron Constantin
Shanghai, CN
3天前

MAIN PURPOSE

  • Leading the Public Relations function, the position holder is requested to maximize brand exposure, to enhance brand awareness and leverage PR resources for sales potentials
  • Translate and adapt global PR strategies into the coherent and consistent local PR plan by mastering sounded local market intelligence & working closely with headquarter’s PR team.
  • Formulate, execute, and manage effective PR and communication strategies.
  • Explore strategic collaboration possibilities with KOLs
  • Establish the leadership of Vacheron Constantin throughout luxury watch market
  • Monitor PR budgets regularly and continuously, to improve ROI by improving financial effectiveness.
  • KEY RESPONSIBILITIES

  • Local PR strategy development and global strategy adaptation. (15%)
  • In charge of develop, implement and manager China public relations strategies with China Senior Communication Manager. Plan PR calendar for China market;
  • propose and execute suitable PR programs & initiatives.

  • Enhance Public Relations & Maximize Exposure for both online & offline (50%)
  • Build up a strong and solid relationship with key media players and influencers (editors, KOLs, digital platforms, and etc).
  • Maintain and enhance brand awareness while protect the brand images through all online and offline platforms.

  • Improve media relationship with female fashion titles, to establish the awareness of maison’s ladies timepieces. Free pitch suitable female celebrity / KOL / KOC dressing opportunities.
  • Identify and execute high-quality product placement opportunities.

  • PR release distribution management, from the key message preparation, content drafting to distribution list.
  • Localize & manage PR annual calendar and monitor PR agency execution.
  • Event Management (10%)
  • Lead the planning and execution of media activity, press conference, watch exhibition and etc. Necessary content support on commercial events
  • Reporting / Agency Management / PR Budget Management (15%)
  • Ensure PR goals achievement and provide the relevant reports (regular & adhoc) including campaign, event, etc.
  • Share highlighted PR exposures on monthly basis and event / campaign basis with local Marketing & Commercial team. Keep closely sharing, communication and exchange with HQ counterparts.
  • Develop and maintain effective business relations with third party partners : PR agency, production agency, artists, photographers, suppliers.
  • PR budget planning and management
  • Monitor the market trends and build up a mechanism to stay abreast of trends, emerging media tools and competitors’ activities.
  • Cross-function collaboration (10%)
  • Work closely with China communication team members & digital team, in charge of local assets(photo, video) production, manage the execution plan.
  • Work with training team & HQ to enhance brand storytelling
  • QUALIFICATION and EXPERIENCE

  • Strong understanding of luxury and retail.
  • 4+ years Marketing and / or PR experience in the international brands or well-known PR agencies, relevant industry, watch or jewelry experience preferred, experience in digital marketing is a +
  • Detailed market understanding offering insights and recommendations to drive business decisions across functions.
  • Possesses a personal network within the Chinese media, especially female fashion titles / celebrities / stylists.
  • Has a hands on approach, an ability to influence and inspire others, proper cultural sensitivity.
  • Team player, at ease with transversal and multi-sites organization
  • Mature, self-motivated, outgoing
  • Be open-minded and flexible in terms of responsibilities.
  • Bachelor degree or above and fluency in both written & spoken English & Chinese.
  • Excellent communication and interpersonal skills
  • Proficient knowledge of computer packages such as Excel, Word and PowerPoint.
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