Marketing Officer (Expat)
China Classifieds Ltd
Shanghai, Shanghai, CN
5天前

Job Purpose :

The candidate will be responsible for a range of marketing activities, including content creation, digital marketing, and public relations, with the objective of contributing to the goals set by the YCIS Shanghai Marketing strategic plan.

Job Scope :

  • Curating, writing, and editing content that highlights the uniqueness of YCIS and raises the visibility of the school;
  • Overseeing and maintaining an editorial calendar for both online and offline channels;
  • Building rapport and collaborating with members of the school community and various partners;
  • Reviewing digital analytics and using results to inform direction, and determining and implementing SEO strategies;
  • Maintaining an active presence on all social media platforms, and monitoring growth and engagement;
  • Managing website-related projects;
  • Offering creative input and developing content for advertisements, press releases, and collateral materials;
  • Assisting the Marketing team in overseeing and supporting the organisation of promotional events as needed;
  • Assisting the Head of Marketing in developing the strategic plan, reporting, analysis, and implementing initiatives;
  • Coordinating special projects as required.
  • The ideal candidate will have the following skills / qualifications :

  • A Bachelor’s Degree in Marketing, Journalism, Business Management, or Communications;
  • At least two (2) years of professional experience in Marketing or related fields;
  • Native English speaker, ability to converse in Mandarin a plus;
  • Excellent writing and editing skills, with the ability to create creative story angles;
  • Professional experience with SEM, SEO, Google analytics, email marketing, and social media;
  • Strong interpersonal skills, with the ability to establish and maintain effective working relationships;
  • High level of initiative, and demonstrated ability to manage multiple projects with clear expectations and timelines;
  • Proficiency in using Microsoft Office Suite software; ability to use Adobe Illustrator, InDesign, Photoshop a plus;
  • Ability to strategically analyse and apply data to drive marketing initiatives and decision making;
  • Willing to work some irregular hours, overtime, and a limited number of weekends;
  • Photography, videography skills a plus.
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