Senior B2B Marketing Manager
Morgan McKinley
Beijing, China
source : eFinancialCareers


  • Collaborate to identify China business priorities (with local Sales and / or Product teams) and create results driven, multi-channel Marketing plans that support those priorities
  • Manage the full Marketing cycle from strategic planning to execution leveraging all of our internal & external agencies and functional partners
  • Be responsible for a number of marketing programs to support regional business objectives that build awareness, generate leads and nurture existing client relationships
  • Be detail-oriented, self-organized, and proactive in coordinating and leading marketing activities from every angle to achieve maximum results for the region
  • Become an advocate for the company brand and ensure that all marketing activities are aligned and support the overall brand
  • Ensure integration between all planned marketing activities, whether by an audience or product as well as alignment with the broader marketing team globally covering the same audiences in different regions
  • Requirements

  • 6+ years of experience in an integrated marketing role
  • An understanding of the financial services markets in China
  • Successful track record in B2B marketing. Preferably in financial services
  • The ability to successfully partner with sales, product managers and internal marketing teams
  • A combination of virtual and cross-organizational leadership, attention to details, and ability to drive execution across diversified teams
  • Experience in executing and tracking integrated marketing programs that involve live / virtual events, website, content and social media marketing within the China environment
  • Experience in working in a global marketing group and leading and coordinating the local function teams
  • Entrepreneurial mind-set and an ability to adapt and learn a new market
  • Fluency in English and Native Mandarin both read, write and spoken is a must
  • Flexibility to travel sporadically
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