Senior Marketing Manager
Robert Walters
Shanghai, CN

This role is directly report to GM. To lead overall brand strategy and business plan for overall China.

About the Role :

  • According to China Strategic Development Plan, the Company will develop its China business market. One of our key strategies is to build in-house franchise management capability and a consumer centre marketing organization to capture China growth opportunity
  • This position is a key marketing leadership position in future China organization. He / she is going to manage our core brands which account for 50% 60% of total China business in first 1-2 years of Direct Model
  • Lead a small marketing team to develop full year marketing plan for core brands
  • Work closely with GBU (Global Brand Unit) to adapt brand strategy into China market
  • Manage China line selection, pricing and packaging localization, work with GBU on customized SKUs for China if any
  • Manage A&P budget and executions of key programs (e.g. media buying, etc.)
  • Work with agency on market research and consumer insights
  • Develop marketing assets locally, including local content
  • Work with Digital Marketing Manager on digital strategy of consumer communication and engagement
  • Drive franchise planning, work with key partners (internally & externally) to activate the brand
  • Deliver brand / product profitability target
  • Support local Product Related Fair or VIP Show, develop local selling kits with sales team
  • About the People :

  • Bachelor Degree in business, marketing or related areas
  • Sr. Marketing Manager or Marketing Manager position in a well-reputed consumer goods company
  • 10+ years working experience, kids related experience is preferred
  • Experience in managing people in current / previous role
  • Knowledge of China kids related business, entertainment and / or digital industry is an advantage
  • About the company :

    My client is a leading FMCG company provide competitive salary and internal promotion.

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