MarCom Key Account Manager PCS
Covestro
Shanghai, Pudong
17小时前

WHAT WE OFFER

Key tasks & responsibilities :

  • MarCom and Content Marketing : Lead and coordinate all regional BU specific activities and requests (product launches, marketing campaigns and events)as Key Accounter for the BU Marketing Management
  • First level BU support : Act as first contact for the regional BU-marketing in all relevant customer communication challenges
  • Go-to-Market-Communication Strategy : Define and execute the strategy along the value chainfor BU Marketing and it s product brands in alignment with the regional Marcom Head
  • Developthe strategic and operational planning of BU specific marketing communication activities including keyperformance measurement (KPI s).
  • Support BU Marketing in development of persuasive Value Propositions for product and service offers.
  • Apply the Multi- / Omni channel eco system (e.g. Paid / Earned / Owned Channels and touchpoints)
  • Align Strategic content planningacross all communication channels (online and offline)
  • Manage Marketing requestsas well as strategic and operative planning needs of marketing communication.
  • Provide input for x-BU budget planning, result monitoring and optimization.
  • Steer 3rd party provider : Actively steward all agency work on predefined objectives in alignment with regional head.
  • Exchange with other regional MarCom & Content managers
  • Qualifications :

  • Academic degree in polymer science, economy, business administration / marketing, or in journalism
  • Work experience :

  • Experience in leading departments / teams
  • Minimum of 5years experience in B2B & B2C marketing and marketing communications
  • Minimum of 5 years experience managing a marketing communications or content team
  • Skills & Competencies :

  • Expert in brand management, content marketing and multi-channel communication
  • Very solid marketing acumen of Where to play and How to win
  • Strong Leadership and coaching skills
  • Well developed, interpersonal and communication skills
  • strong ability to coordinate and prioritize in combination with solid learning agility
  • Excellent spoken and written English (German is a pro)
  • WHAT YOU OFFER

  • University degree
  • More than 10 years professional experience
  • More than 3 years experience in marketing or Sales
  • Leadership skills
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